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Niigata’s cuisine highlights its high-quality rice, essential for sake production, and abundant seafood, including crab and salmon. Local specialties like Hegi Soba (buckwheat noodles served on magnolia leaves) and unique variations of sushi reflect Niigata’s culinary diversity.
Economically, Niigata is significant for agriculture, particularly rice farming, and industries such as machinery manufacturing and energy production. The prefecture’s accessibility via air, rail, and road facilitates travel and exploration, ensuring visitors can enjoy its many attractions and experiences throughout the year.