Overview

Toyama Prefecture, located on the coast of the Sea of Japan in the Hokuriku region of central Honshu, Japan’s main island, is celebrated for its stunning natural landscapes, rich cultural heritage, and thriving industries.

Natural Beauty: Toyama is blessed with diverse natural attractions, including the Tateyama Kurobe Alpine Route. This scenic mountain pass through the Northern Alps offers breathtaking views of snow-capped peaks and the famous Snow Walls in spring. Kurobe Gorge, with its deep canyon and scenic railway, is another highlight, attracting visitors for hiking and enjoying the lush greenery.

Toyama Bay is renowned for its biodiversity, home to the mesmerizing firefly squid, which illuminate the bay during their mating season. The bay also supports a thriving seafood industry, providing fresh catches like shrimp and salmon.

Cultural Heritage: Toyama boasts a rich historical and cultural heritage. Toyama City, the prefectural capital, features Toyama Castle Park, offering insights into the region’s feudal history. Nearby, the UNESCO-listed villages of Gokayama and Ainokura showcase traditional gassho-zukuri farmhouses, characterized by steep thatched roofs designed to withstand heavy snowfall.

The Owara Kaze no Bon festival in Toyama City is a vibrant celebration of local culture, featuring traditional dance performances and music. Toyama Glass Art Museum reflects the prefecture’s contemporary cultural scene, showcasing exquisite glass artworks and hosting workshops.